Purpose – The purpose of this paper is to assess tall women's satisfaction with the fit and style of apparel for tall women. Design/methodology/approach – A total of 75 US women, who were at least 5 feet 8 inches and between 18 and 54 years old, were asked to rate their level of satisfaction...

Purpose – The aim of this paper is to investigate competitive pricing strategies of apparel brands and retailers. Design/methodology/approach – The paper begins with a broad discussion of competition by examining Porter's five forces model, and narrows by examining price competition within...