Jones, Sandra C.; Pettigrew, Simone; Biagioni, Nicole; … - In: Journal of Social Marketing 7 (2017) 2, pp. 172-187
Purpose There is a growing body of research into the utilisation of social networking sites (SNS) by alcohol marketers, but less research into how young people utilise SNS to create their own meanings of, and interactions with, alcohol. The purpose of this study was to explore young adults’...