Jordaan, Y.; Kotzé, T. G.; Louw, H. - In: South African Journal of Business Management 35 (2004) 3, pp. 41-46
In South Africa, some of the bigger credit Issuers operating in the direct marketing environment, specifically non-bank, personal finance companies, have complained that they are not seeing the return-on-investment they have come to expect from their direct mail campaigns, due to poor direct...