Abedian, Mansour; Amindoust, Atefeh; Maddahi, Reza; … - In: Journal of Advances in Management Research 19 (2021) 1, pp. 139-158
Purpose: Adopting efficient marketing strategies is a challenging task in a competitive market place involving complex marketing planning, techniques and mechanisms to identify the best course of action under these circumstances and finding optimal solutions or stable outcomes. Decisions and...