Bryan, Stirling; Jowett, Sue - In: Health Economics 19 (2010) 12, pp. 1502-1509
Over recent years there has been renewed interest in cost-benefit analysis (CBA) in health care but the ‘hypothetical bias’ concern (i.e. the belief that WTP values overstate real preferences) is a remaining anxiety. This paper reports new empirical data comparing hypothetical and real...