The positive effect of customer satisfaction on repurchase intentions and attitudinal loyalty has been shown in numerous studies. The effect of switching barriers on these variables, however, has been subject to much less attention from researchers. In this study we propose that switching...

Explores the usefulness of capturing information about the shopper basket from computerized scanners, instead of only using data based on article umbers. Shopper baskets, as reflected by the receipt, are more akin to the consumer′s shopping problem and can be used to study shopping behaviour...