Search Results - person:"Juusola, Katariina"

Modeling transitions in nation brand equity : an empirical assessment of the nation equity power grid

Juusola, Katariina; Lahrech, Abdelmounaim - In: Australian journal of management 49 (2024) 2, pp. 249-271

Persistent link: https://www.econbiz.de/10014578065

Transformative social marketing and social innovation for sustainable development through participatory design with economically marginalized users

Juusola, Katariina; Kleber, Daniel Marco Stefan; Popat, … - In: Journal of social marketing : JSOCM 14 (2024) 2, pp. 210-227

Persistent link: https://www.econbiz.de/10015061324

Open innovation: An explorative study on value co-creation tools for nation branding and building a competitive identity

Kleber, Daniel Marco Stefan; Juusola, Katariina - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 4, pp. 1-13

Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were to address the lack of research on the...

Persistent link: https://www.econbiz.de/10014329465

Open innovation : an explorative study on value co-creation tools for nation branding and building a competitive identity

Kleber, Daniel Marco Stefan; Juusola, Katariina - In: Journal of open innovation : technology, market, and … 7 (2021) 4, pp. 1-13

Persistent link: https://www.econbiz.de/10012651438

Challenges associated with sustainability accounting and reporting practices : a legitimacy perspective

Juusola, Katariina; Srouji, Reem - In: International journal of law and management 65 (2023) 1, pp. 64-87

Persistent link: https://www.econbiz.de/10014320721

Determining the predictive importance of the core dimensions of nation brands

Lahrech, Abdelmounaim; Aldabbas, Hazem; Juusola, Katariina - In: The journal of product & brand management 32 (2023) 8, pp. 1207-1219

Persistent link: https://www.econbiz.de/10014485561

A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France

Juusola, Katariina; Boakye, Kwabena G.; Blankson, Charles; … - In: International journal of bank marketing 41 (2023) 7, pp. 1743-1768

Persistent link: https://www.econbiz.de/10014470730

Toward more rigorous country brand assessments : the modified country brand strength index

Lahrech, Abdelmounaim; Juusola, Katariina; AlAnsaari, … - In: International Marketing Review 37 (2020) 2, pp. 319-344

Purpose: This study focuses on country branding indices. The main purpose of this study is to build an objective country brand strength index using secondary data. The new index, the Modified Country Brand Strength Index (MCBSI), builds on Fetscherin's (2010) Country Brand Strength Index (CBSI)...

Persistent link: https://www.econbiz.de/10012277022

Revisiting Dubai's business school mania

Juusola, Katariina; Alajoutsijärvi, Kimmo - In: Academy of Management learning & education : AMLE 18 (2019) 3, pp. 484-492

Persistent link: https://www.econbiz.de/10012130114

A response to "institutional logic of business bubbles : lessons from the Dubai business school mania" : the development of Dubai as a global business education hub

Rogmans, Tim J. - In: Academy of Management learning & education : AMLE 18 (2019) 3, pp. 493-501

Persistent link: https://www.econbiz.de/10012130117