Innovative products are widely recognized as an important source of competitive advantage. However, many companies have difficulties finding efficient and successful approaches to different types of R&D projects, particularly those that involve a high level of innovativeness. Therefore, the...

Grundlagen und Begriffsdefinitionen -- Konzeptioneller Bezugsrahmen und Hypothesenbildung -- Datenerhebung und Untersuchungsmethodik -- Untersuchungsergebnisse -- Diskussion der Ergebnisse -- Zusammenfassung.