Objective – The purpose of this study is to determine the effect of advertising of FMCG products on the decision to purchase those products, and brand loyalty, in East Java.Methodology/Technique – This study examines the effect of television advertising on the decision to purchase and brand...

Objective – The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in Society in Korwil Jember. Phenomena of this study is the purchasing power of people in the district of Korwil Jember decisions. The purchase and brand loyalty FMCG products with...

Objective - The objective of this study is to propose the implementation of the concept of ihsan intoa company's Shari'ah Corporate Social Responsibility (CSR).Methodology/Technique - Ihsan, as a concept in Islam, can be assessed from several approaches i.e., normative approach, theoretical...