KOÇYİĞİT, Zekeriya Eren; ASLANBAY, Yonca; DURMUŞ, Beril - In: Iktisat Isletme ve Finans 28 (2013) 327, pp. 105-122
This paper aims to explore factors affecting the decision making of consumers for investing in unfamiliar banking products. Capital protected funds are the subject of this study. The study analyses the consumers’ investment in capital protected funds and its preceding factors among 160 bank...