YEŞIL, SALIH; BÜYÜKBEŞE, TUBA; KOSKA, ALAEDDIN - In: International Journal of Innovation Management (ijim) 17 (2013) 04, pp. 1350018-1
The intense global competition, rapid technological changes, and higher consumer demands along with increasing uncertainty and risk; all threaten the life of the companies and force them to be more creative and innovative. Thus, business world needs innovative ideas more than ever. Hence,...