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Search: person:"Kaletsch, Uwe"
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Advertising effects
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Barth, Wolfgang
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Kaletsch, Uwe
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Marketing : ZFP ; journal of research and management
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Customer Relationship Management in Banken
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ECONIS (ZBW)
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Die systematische Bestimmung von Mindeststichprobenumfängen bei quantitativen Werbewirkungstests im Direktmarketing
Barth, Wolfgang
;
Bomsdorf, Eckart
;
Kaletsch, Uwe
; …
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 69-76
Persistent link: https://www.econbiz.de/10003708983
Saved in:
2
Abhandlungen - Die systematische Bestimmung von Mindeststichprobenumfängen bei quantitativen Werbewirkungstests im Direktmarketing.
Barth, Wolfgang
;
Bomsdorf, Eckart
;
Kaletsch, Uwe
; …
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 69-76
Persistent link: https://www.econbiz.de/10008067615
Saved in:
3
Churn-Management im Retail Banking : Vorgehensweise, Methoden und Implikationen für das Customer Relationship Management
Barth, Wolfgang
;
Kaletsch, Uwe
- In:
Customer Relationship Management in Banken
,
(pp. 131-151)
.
2001
Persistent link: https://www.econbiz.de/10001628291
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