This research aims to gain deeper insight into the determinants of relative power within the distribution channel. We formulate bilateral bargaining under the generalized Nash bargaining but allow for the possibility that the retailers can pass through the price increase to its customer.We bring...

Manufacturers of packaged consumer goods strive to develop a new product with a special feature that could provide additional value to consumers. However, it is less clear whether such an effort is still rewarding in terms of margin if manufacturers are losing power to retailers as some have...

Manufacturers of packaged consumer goods strive to develop a new product with a special feature that could provide additional value to consumers. However, it is less clear whether such an effort is still rewarding in terms of margin if manufacturers are losing power to retailers as some have...