Goldgehn, Leslie A.; Kane, Kathleen R. - In: Journal of Marketing for Higher Education 8 (1997) 1, pp. 15-24
<title>ABSTRACT</title> The MBA has lost some of its luster, as a result marketing the degree is becoming increasing more difficult for most business schools. This exploratory study examined the perceptions and experiences of business school students to determine the accuracy of the prevailing explanations for...