Kang, Yong-Soon; Herr, Paul M; Page, Christine M - In: Journal of Consumer Research 30 (2003) 3, pp. 420-29
We find that for shopping trip decisions, consumers' driving time knowledge (how long it takes to get there) is both more accessible from memory and more accurate than their corresponding driving distance knowledge. In memory-based judgments, chronically more accessible time knowledge had a...