Kant Hvass, Kerli; Pedersen, Esben Rahbek Gjerdrum - In: Journal of Fashion Marketing and Management: An … 23 (2019) 3, pp. 345-365
Purpose: The purpose of this paper is to examine the challenges and solutions emerging when fashion brands develop and test circular economy solutions within their existing business models. Design/methodology/approach: The paper is based on a 34-month case study in a global fashion brand, which...