Clemes, Michael D.; Gan, Christopher E.C.; Kao, Tzu-Hui - In: Journal of Marketing for Higher Education 17 (2008) 2, pp. 292-325
<title>ABSTRACT</title> The purpose of this research is to gain an empirical understanding of students' overall satisfaction with their academic university experiences. A hierarchal model is used as a framework for this analysis. Fifteen hypotheses are formulated and tested, in order to identify the dimensions...