//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Kapferer, Jean-Noël"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Luxury goods
28
Luxusgüter
28
Brand management
21
Markenführung
21
Consumer behaviour
16
Konsumentenverhalten
16
Markenartikel
16
Brand
11
Markenpolitik
9
Luxury
8
Luxusgut
6
Strategisches Management
6
Product management
5
Produktmanagement
5
Marke
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Rarity
4
Strategic management
4
Unternehmen
4
Brand equity
3
Brand image
3
Brand name products
3
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Economic growth
3
Growth
3
Markenimage
3
Nachhaltige Entwicklung
3
Price
3
Sustainable development
3
Vergleich
3
Wirtschaftswachstum
3
Age group
2
Altersgruppe
2
CSR
2
Conspicuous
2
Desirability
2
more ...
less ...
Online availability
All
Undetermined
15
Free
2
Type of publication
All
Article
40
Book / Working Paper
34
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatz im Buch
8
Book section
8
Lehrbuch
2
Textbook
2
Arbeitspapier
1
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Dissertation u.a. Prüfungsschriften
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
45
Undetermined
17
French
10
German
2
Author
All
Kapferer, Jean-Noël
66
Valette-Florence, Pierre
8
Bastien, Vincent
7
Kapferer, Jean-Noel
5
Tabatoni, Olivier
4
Michaut-Denizeau, Anne
3
Brexendorf, Tim Oliver
2
Ijaouane, Vincent
2
Kernstock, Joachim
2
Laurent, Gilles
2
Powell, Shaun M.
2
Ahearne, Michael
1
Azoulay, Audrey
1
Boss, Jean-François
1
Broniarczyk, Susan
1
Cailleux, Hugues
1
Charavarti, Dipankar
1
Dubois, Bernhard
1
Erdem, Tulin
1
Gyomlai, Moumita Das
1
Kapferer, Jean-Noel Maurice
1
Kapferer, Jean-Noël M.
1
Kapferer, Jean-Nöel
1
Keane, Michael
1
Klippert, Cindy
1
Leproux, Lara
1
Mignot, Charles
1
Pavillet, Marie-France
1
Roberts, John
1
Rominger-Hanauer, Barbara
1
Roussel, Françoise
1
Rouziès, Dominique
1
Steenkamp, Jan-Benedict
1
Swait, Joffre
1
Zettelmeyer, Florian
1
more ...
less ...
Institution
All
HEC Paris (École des Hautes Études Commerciales)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
All
The journal of brand management : an international journal
6
Journal of business research : JBR
4
Business horizons
3
Revue française de gestion : hommes et techniques
3
Analyse financière
2
Remarques
2
The journal of product & brand management
2
Brand management ; Vol. 2
1
Business Horizons
1
City branding : theory and cases
1
Handbuch Mergers & Acquisitions Management
1
International marketing review
1
Journal of Brand Management: Advanced Collections
1
Journal of Product & Brand Management
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Les Cahiers de Recherche
1
Les cahiers de recherche / HEC Paris
1
Luxury marketing : a challenge for theory and practice
1
MPRA Paper
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Psychology & marketing
1
Raison présente
1
Revue française du marketing
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
more ...
less ...
Source
All
ECONIS (ZBW)
42
USB Cologne (EcoSocSci)
19
OLC EcoSci
8
RePEc
4
Other ZBW resources
1
Showing
51
-
60
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
What name after a merger or acquisition?
Kapferer, Jean-Noël
- In:
Handbuch Mergers & Acquisitions Management
,
(pp. 1133-1145)
.
2006
Persistent link: https://www.econbiz.de/10003276087
Saved in:
52
FAQ, la marque : la marque en question: réponses d'un spécialiste
Kapferer, Jean-Noël
-
2006
Persistent link: https://www.econbiz.de/10004865096
Saved in:
53
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2004
-
3. ed
Persistent link: https://www.econbiz.de/10002062844
Saved in:
54
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10004799811
Saved in:
55
Strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2003
-
2. ed., reprint
Persistent link: https://www.econbiz.de/10001732527
Saved in:
56
Réinventer la marque?
Kapferer, Jean-Noël
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 119-130
Persistent link: https://www.econbiz.de/10001979841
Saved in:
57
Les marques à l'épreuve de la pratique
Kapferer, Jean-Noël
-
2002
-
2. éd.
Persistent link: https://www.econbiz.de/10004775507
Saved in:
58
Ce qui va changer les marques
Kapferer, Jean-Noël
-
2002
Persistent link: https://www.econbiz.de/10004775606
Saved in:
59
(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël
-
2001
Persistent link: https://www.econbiz.de/10001565649
Saved in:
60
(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël
-
2001
-
Repr.
Persistent link: https://www.econbiz.de/10004720584
Saved in:
First
Prev
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->