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Search: person:"Kapferer, Jean-Noël"
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Luxury goods
28
Luxusgüter
28
Brand management
21
Markenführung
21
Consumer behaviour
16
Konsumentenverhalten
16
Markenartikel
16
Brand
11
Markenpolitik
9
Luxury
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Luxusgut
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Strategisches Management
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Product management
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Produktmanagement
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Marke
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Marketing
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Marketing management
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Marketingmanagement
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Rarity
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Strategic management
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Unternehmen
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Brand equity
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Brand image
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Brand name products
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Comparison
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Corporate Social Responsibility
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Corporate social responsibility
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Economic growth
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Growth
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Markenimage
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Nachhaltige Entwicklung
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Price
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Sustainable development
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Vergleich
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Wirtschaftswachstum
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Altersgruppe
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CSR
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Article
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8
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Language
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English
45
Undetermined
17
French
10
German
2
Author
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Kapferer, Jean-Noël
66
Valette-Florence, Pierre
8
Bastien, Vincent
7
Kapferer, Jean-Noel
5
Tabatoni, Olivier
4
Michaut-Denizeau, Anne
3
Brexendorf, Tim Oliver
2
Ijaouane, Vincent
2
Kernstock, Joachim
2
Laurent, Gilles
2
Powell, Shaun M.
2
Ahearne, Michael
1
Azoulay, Audrey
1
Boss, Jean-François
1
Broniarczyk, Susan
1
Cailleux, Hugues
1
Charavarti, Dipankar
1
Dubois, Bernhard
1
Erdem, Tulin
1
Gyomlai, Moumita Das
1
Kapferer, Jean-Noel Maurice
1
Kapferer, Jean-Noël M.
1
Kapferer, Jean-Nöel
1
Keane, Michael
1
Klippert, Cindy
1
Leproux, Lara
1
Mignot, Charles
1
Pavillet, Marie-France
1
Roberts, John
1
Rominger-Hanauer, Barbara
1
Roussel, Françoise
1
Rouziès, Dominique
1
Steenkamp, Jan-Benedict
1
Swait, Joffre
1
Zettelmeyer, Florian
1
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Institution
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HEC Paris (École des Hautes Études Commerciales)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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The journal of brand management : an international journal
6
Journal of business research : JBR
4
Business horizons
3
Revue française de gestion : hommes et techniques
3
Analyse financière
2
Remarques
2
The journal of product & brand management
2
Brand management ; Vol. 2
1
Business Horizons
1
City branding : theory and cases
1
Handbuch Mergers & Acquisitions Management
1
International marketing review
1
Journal of Brand Management: Advanced Collections
1
Journal of Product & Brand Management
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Les Cahiers de Recherche
1
Les cahiers de recherche / HEC Paris
1
Luxury marketing : a challenge for theory and practice
1
MPRA Paper
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Psychology & marketing
1
Raison présente
1
Revue française du marketing
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
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Source
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ECONIS (ZBW)
42
USB Cologne (EcoSocSci)
19
OLC EcoSci
8
RePEc
4
Other ZBW resources
1
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71
Rumeurs : le plus vieux média du monde
Kapferer, Jean-Noël
-
1987
Persistent link: https://www.econbiz.de/10004727097
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72
Echec à la science : la survivance des mythes chez les Français
Kapferer, Jean-Noël
;
Dubois, Bernhard
-
1981
Persistent link: https://www.econbiz.de/10004804611
Saved in:
73
Les français, la science et les media. Une évaluation de l'impact de la vulgarisation scientifique et technique
Boss, Jean-François
;
Kapferer, Jean-Noel
-
1978
Persistent link: https://www.econbiz.de/10000582224
Saved in:
74
Repetition persistence of induced attitude change and retention of the inducing message content
Kapferer, Jean-Noel Maurice
-
1975
Persistent link: https://www.econbiz.de/10004849797
Saved in:
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