The paper provides insight into the concepts of internal marketing and internal branding. The internal marketing concept stresses that people need to form relationships with the company, the brand, co-workers, and management. Internal branding, akin to internal marketing, has been described as...

The paper focuses on the precariat, a class of people who live with a sense of precarity. A precariat, popular in the post-Fordist era, is a person who lacks steady employment, lacks security of a pension, and other benefits. The precariat, in the work place, is often referred to as a...

National Park Service (NPS) units across the U.S. receive hundreds of thousandsof visitors annually, but visitor demographics have generally not matched theincreasing diversity of the U.S. population. The purpose of this study is to providethe NPS and community-based organizations (CBOs) with...

The natural environment benefits greatly from the work of volunteers in environmental stewardship programmes. However, little is known about volunteers' motivations for continued participation in these programmes. This study looked at the relationship between volunteer commitment and motivation,...

The well-being of the workforce is clearly a matter of concern to the employer. Such concern translates to considerable costs in the form of fringe benefit packages, health promotion programs, ergonomics, and other ways to reduce absence and enhance health and satisfaction. Despite such efforts,...