Ebrahim, Mohamed F.A.; Pifer, N. David; Shalaby, Saad … - In: International Journal of Sports Marketing and Sponsorship 19 (2018) 2, pp. 236-254
Purpose: The Egyptian Premier League (EPL) holds a prominent place in Egypt’s sporting culture and serves as the stage for some of Africa’s most competitive soccer clubs. However, the actual competitive balance in this league has come under scrutiny in recent years as the two historically...