Search Results - person:"Karpen, Ingo O."

Actor ecosystem readiness : understanding the nature and role of human abilities and motivation in a service ecosystem

Danatzis, Ilias; Karpen, Ingo O.; Kleinaltenkamp, Michael - In: Journal of service research 25 (2022) 2, pp. 260-280

Persistent link: https://www.econbiz.de/10013268019

A sense-based perspective on market shaping : theorizing strategies for the origination and propagation of new resource linkages

Kleinaltenkamp, Michael; Karpen, Ingo O.; … - In: Industrial marketing management : the international … 100 (2022), pp. 145-156

Persistent link: https://www.econbiz.de/10013206402

What drives consumers to customize products? : the mediating role of brand experience

Pallant, Jessica L.; Karpen, Ingo O.; Sands, Sean J. - In: Journal of retailing and consumer services 64 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013209465

Strategic Design : Orchestrating and Leveraging Market-shaping Capabilities

Windahl, Charlotta; Karpen, Ingo O; Wright, Mark R - 2022

PurposeThis paper aims to conceptualise the interplay of strategic design and market-shaping capabilities.Design/methodology/approachDrawing on the emergent scholarly discourses related to strategic design and dynamic markets, this paper merges a contemporary view of markets and market-shaping...

Persistent link: https://www.econbiz.de/10013294406

Strategic design : orchestrating and leveraging market-shaping capabilities

Windahl, Charlotta; Karpen, Ingo O.; Wright, Mark R. - In: Journal of Business & Industrial Marketing 35 (2020) 9, pp. 1413-1424

Purpose: This paper aims to conceptualise the interplay of strategic design and market-shaping capabilities. Design/methodology/approach: Drawing on the emergent scholarly discourses related to strategic design and dynamic markets, this paper merges a contemporary view of markets and...

Persistent link: https://www.econbiz.de/10012277213

Collective engagement in organizational settings

Kleinaltenkamp, Michael; Karpen, Ingo O.; Plewa, Carolin; … - In: Industrial marketing management : the international … 80 (2019), pp. 11-23

Persistent link: https://www.econbiz.de/10012064211

Business actor engagement : foundations, developments and opportunities

Conduit, Jodie; Karpen, Ingo O.; Plewa, Carolin; … - In: Industrial marketing management : the international … 80 (2019), pp. 1-3

Persistent link: https://www.econbiz.de/10012064204

Loyalty or liability : resolving the consumer fanaticism paradox

Chung, Emily; Farrelly, Francis; Beverland, Michael B.; … - In: Marketing theory 18 (2018) 1, pp. 3-30

Persistent link: https://www.econbiz.de/10011825448

Special issue: design, consumption and marketing

Beverland, Michael B. (ed.); Gemser, Gerda (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011707461

Editorial: Design, consumption and marketing : outcomes, process, philosophy and future directions

Beverland, Michael B.; Gemser, Gerda; Karpen, Ingo O. - In: Journal of marketing management : MM 33 (2017) 3/4, pp. 159-172

Persistent link: https://www.econbiz.de/10011707465