Karpinska-Krakowiak, Malgorzata - In: Economic and environmental studies : a journal for … 18 (2018) 2, pp. 653-664
A series of experiments was run in order to evaluate the usability of two different measurement approaches: ratings and ranks (pairwise comparisons). Respondents were asked to assess perceived characteristics (i.e. height and length) of different physical objects by using either a rating or a...