Carlborg, Per Johan; Hasche, Nina; Kask, Johan - In: Journal of Business & Industrial Marketing 36 (2021) 13, pp. 66-77
Purpose: The purpose of this paper is to extend the knowledge on business model transformation (BMT) by developing an integrative framework for BMT dilemmas, including strategies for shaping and stabilizing market structures. Design/methodology/approach: The study uses a case-based approach,...