Kassean, Hemant; Beepat, Malvika; Gungaphul, Mridula - In: African Journal of Economic and Sustainable Development 4 (2015) 1, pp. 1-18
There is some consensus that if firms are to adopt a sustainable culture and achieve economic growth, they need to look at sustainability beyond its 'green' roots which are also supported by the economic, social and cultural performance of business. The purpose of this paper is to assess the...