The reliable capturing of customer emotional feedback during the early phases of product development is becoming more important for the market success of future products. This paper presents a study which compares three different methods of emotion capturing in a Virtual Reality environment:...

The main goal of this work is to present some ideas for direct customers' participation in the design process in form of a pre-sale service, based both on the use of the Web VR and Immersive VR technologies. The Design-by-the-Customer concept coming from mass customization and product...

The main goal of this work is to present author's ideas and experience in providing direct customers' participation within the modular product design and development process in form of "a pre-sale service", based on the use of Virtual Reality. Possibilities for product individualization...