Kauffman, Ralph; Pointer, Lucille - In: Journal of Business & Industrial Marketing 37 (2021) 7, pp. 1515-1529
Purpose: This study aims to examine how the widespread adoption of digital technology (DT) in business-to-business (B2B) markets affects and, in particular, increases the velocity of relationship development over time. Design/methodology/approach: A literature search was conducted to develop...