Kaushik, Vineet; Dhir, Sanjay - In: Journal of Fashion Marketing and Management: An … 23 (2019) 2, pp. 257-276
Purpose: The purpose of this paper is to study, explore and rank the non-conforming factors in apparels purchased from e-shops. Design/methodology/approach: Data were collected by visiting and interacting people in colleges and through the structured online questionnaires (n=222). The...