Förster, Bernadette; Keller, Jonas; A. von der Gracht, … - In: International Journal of Physical Distribution & … 44 (2014) 5, pp. 373-391
Purpose – Consumer goods supply chains (SCs) are characterized by continuously changing customer trends. Early detection of these trends is crucial for deriving successful long-term SC strategies. The purpose of this paper is to present a systematic process to support decision makers in...