Grigolon, Anna B.; Kemperman, Astrid D.A.M.; … - In: Journal of Air Transport Management 18 (2012) 1, pp. 38-42
This article reports the results of student vacation travel choice analysis using a reference dependent model of airline fare preferences. Findings suggests, as expected, that the preferences/utility decreases with increasing levels of cost. The evaluation of the airfare, however, becomes...