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Search: person:"Ketelaar, Paul E."
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Advertising effects
8
Werbewirkung
8
Advertising
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbung
6
Internet marketing
5
Online-Marketing
5
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Brand management
2
Markenführung
2
Meinung
2
Mobile Marketing
2
Mobile communications
2
Mobile marketing
2
Mobilkommunikation
2
Opinion
2
Attitude towards the ad
1
Attitudinal predictors
1
Behavioral targeting
1
Betriebliche Standortwahl
1
Brand choice
1
Brand familiarity
1
Communication media
1
Comparison
1
Firm location choice
1
Global advertising
1
Großbritannien
1
International marketing
1
Internationales Marketing
1
Intrusiveness
1
Kommunikationsmedien
1
Location based advertising
1
Location congruency
1
Location-based advertising
1
Media industries
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Media usage
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Article
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English
9
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Ketelaar, Paul E.
10
Gisbergen, Marnix S. van
4
Bernritter, Stefan F.
3
Janssen, Loes
3
Beentjes, Johannes W.
2
Bosman, Jan A. M.
2
Hühn, Arief Ernst
2
Riet, Jonathan van 't
2
Rozendaal, Esther
2
Woudenberg, Thabo J. van
2
Anschutz, Doeschka
1
Beentjes, Hans
1
Beentjes, Johannes
1
Bosman, Jan A M
1
Bosman, Jan A.M.
1
Goot, Margot J. van der
1
Ketelaar, Paul E
1
Konig, Ruben Peter
1
Linssen, Liesbeth
1
Linssen, Lisbeth
1
Maesen, Stijn
1
Müller, Barbara C. N.
1
Opree, Suzanna J.
1
Reijmersdal, Eva A. van
1
Smit, Edith G.
1
Sotgiu, Francesca
1
Van Gisbergen, Marnix S
1
Van Gisbergen, Marnix S.
1
Vergeer, Maurice
1
Willems, Anneke G. J.
1
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Journal of current issues and research in advertising : JCIRA
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of euromarketing
2
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
9
OLC EcoSci
2
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1
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
2
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
3
Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
4
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
5
The success of viral ads : social and attitudinal predictors of consumer pass-on behavior on social network sites
Ketelaar, Paul E.
;
Janssen, Loes
;
Vergeer, Maurice
; …
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2603-2613
Persistent link: https://www.econbiz.de/10011491433
Saved in:
6
A few more ounces? : preference for regular-size models in advertising
Ketelaar, Paul E.
;
Willems, Anneke G. J.
;
Linssen, Liesbeth
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 38-50
Persistent link: https://www.econbiz.de/10010248356
Saved in:
7
The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities
Ketelaar, Paul E.
;
Maesen, Stijn
;
Linssen, Lisbeth
; …
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 5-23
Persistent link: https://www.econbiz.de/10010127921
Saved in:
8
The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads
Ketelaar, Paul E.
;
Gisbergen, Marnix S. van
;
Bosman, …
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10008822598
Saved in:
9
The Effects of Openness on Attitude toward the Ad, Attitude toward the Brand, and Brand Beliefs in Dutch Magazine Ads
Ketelaar, Paul E
;
Van Gisbergen, Marnix S
;
Bosman, Jan A M
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 71-87
Persistent link: https://www.econbiz.de/10008770782
Saved in:
10
Attention for open and closed advertisements
Ketelaar, Paul E.
;
Gisbergen, Marnix S. van
;
Bosman, …
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003807862
Saved in:
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