Purpose: The study aims to investigate how the collaborative activities of joint action and knowledge-sharing between cross-border buyers and sellers influence the affect-state of buyers and eventually develop their strategic performance under the contingent condition of psychic distance....

Purpose – This study aims to provide insights into glocalisation of international channels of distribution. The study also seeks to identify the key principles and patterns of glocalisation in general. Design/methodology/approach – The authors utilise the single case study approach to study...