Tariq, Muhammad Usman; Babar, Muhammad; Poulin, Marc; … - In: Journal of Modelling in Management 17 (2021) 3, pp. 853-863
Purpose: The purpose of the proposed model is to assist the e-business to predict the churned users using machine learning. This paper aims to monitor the customer behavior and to perform decision-making accordingly. Design/methodology/approach: The proposed model uses the 2-D convolutional...