Lin, Chinho; Tsai, Hua‐Ling; Wu, Ya‐Jung; Kiang, Melody - In: Management Decision 50 (2012) 8, pp. 1396-1411
Purpose – The study aims to shed light on how to identify drivers of sustainable competitive advantage under a turbulent and uncertain environment, one of the most crucial challenges faced by resource‐based strategists. Design/methodology/approach – This study introduces a VRIO‐based...