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Search: person:"Kiani, Isar"
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Actively caring behavior model
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Kiani, Isar
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Laroche, Michel
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Richard, Marie-Odile
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From desire to help to taking action : Effects of personal traits and social media on market mavens’ diffusion of information
Kiani, Isar
;
Laroche, Michel
- In:
Psychology & Marketing
36
(
2019
)
12
,
pp. 1147-1161
Persistent link: https://www.econbiz.de/10012189562
Saved in:
2
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
3
Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel
;
Kiani, Isar
;
Economakis, Nectarios
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
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