Ahn, Yongkil; Kim, Dongyeon; Lee, Dong-Joo - In: International Journal of Bank Marketing 38 (2019) 3, pp. 561-577
Purpose: The purpose of this paper is to identify the attributes that predict customer attrition behavior in the brokerage and investment banking sectors. Design/methodology/approach: The authors analyze the complete stock trading records and customer profiles of 458,098 retail customers from a...