Lee, Hyun-Woo; Cho, Heetae; Lasko, Emily; Kim, Jun Woo; … - In: International Journal of Sports Marketing and Sponsorship 21 (2020) 2, pp. 305-323
Purpose: In highlighting brain wave responses of emotional processing, the purpose of this study is to investigate (1) the effect of sport participation involvement on affective reaction in viewing photos; and (2) the association between affective reaction and behavioral intentions....