Kim, Daehwan; Ko, Yongjae; Lee, J. Lucy; Kim, Yong Cheol - In: International Journal of Sports Marketing and Sponsorship 21 (2019) 1, pp. 70-90
Purpose: Drawing on the corporate association framework and attribution theory, the purpose of this paper is twofold: first, to examine the shield effects of CSR-linked sport sponsorship on consumer attitudes toward a sponsor, attribution patterns in a sponsor’s service failure and repurchase...