Kimber, David; Guesalaga, Rodrigo; Dickmann, Michael - In: Journal of Business & Industrial Marketing 37 (2021) 4, pp. 734-747
Purpose: This study aims to investigate cultural intelligence (CQ) as an antecedent of adaptive selling behavior (ASB) and cultural distance and intrinsic motivation as moderators in this relationship. Design/methodology/approach: This research builds on a survey to 310 US-based international...