The consideration of network effects can increase the predictability of product and/or service success. This study forecasts the size of the digital market using business-to-business platforms that mediate the relationship between regional banking institutions and small-to-medium-sized...

Purpose: This study presents the applicability of a model-based approach for loyalty program forecasting using smartphone app in the digital strategy of the retail industry. Design/methodology/approach: The authors develop a dynamic model with the cyclical structure of customer segments through...

Purpose – The purpose of this paper is to examine the respective effects of advertising, word of mouth (operationalized as “tweets” on Twitter), and serialization on sales of console game series in Japan. Design/methodology/approach – To do this, the author classified console game series...