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Search: person:"Kitchen, philip J."
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Marketing management
29
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Kitchen, Philip J.
214
Schultz, Don E.
16
Eagle, Lynne
10
Eagle, Lynne C.
8
Foroudi, Pantea
8
Truong, Yann
8
McColl, Rod
7
Ahmad, Syed Zamberi
6
Bulmer, Sandy
5
Hawkins, Jacinta
5
Kerr, Gayle
5
Melewar, T. C.
5
Papasolomou, Ioanna
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Tourky, Marwa
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Basir, Mohd Sah
4
Foroudi, Mohammad Mahdi
4
Grimes, Anthony
4
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4
Kim, Ilchul
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4
Li, Tao
4
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Rose, Lawrence C.
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Sharifah Faridah Syed Alwi
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Siano, Alfonso
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3
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3
Kanso, Ali
3
Lindgreen, Adam
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3
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3
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3
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3
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Journal of marketing communications
21
European Journal of Marketing
16
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12
Marketing Intelligence & Planning
12
Marketing intelligence & planning
12
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9
Journal of advertising research
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Qualitative Market Research: An International Journal
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The future of marketing : critical 21st century perspectives
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Qualitative market research : an international journal
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The journal of consumer marketing
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Competitiveness Review: An International Business Journal
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Developing successful global strategies for marketing luxury brands
1
European journal of marketing
1
Facets of corporate identity, communication, and reputation
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Handbook of research on international advertising
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Integrated brand marketing and measuring returns
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International Journal of Business Science & Applied Management (IJBSAM)
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International Journal of Management and Marketing Research
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ECONIS (ZBW)
109
Other ZBW resources
50
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215
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1
Ego-depletion is in the way : the challenges of controlled communication and the role of the regulatory focus theory in sustainable goals pursuit
Anisimova, Tatiana
;
Billore, Soniya
;
Kitchen, Philip J.
- In:
Journal of communication management
28
(
2024
)
1
,
pp. 134-146
Persistent link: https://www.econbiz.de/10014521018
Saved in:
2
Psychological empowerment and creative performance : Mediating role of thriving and moderating role of competitive psychological climate
Sahadev, Sunil
;
Chang, Kirk
;
Malhotra, Neeru
;
Kim, Ji-Hee
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014534994
Saved in:
3
A step change in marketing communication education : the next urgent steps for research
Kerr, Gayle
;
Lings, Ian
;
Kitchen, Philip J.
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 152-165
Persistent link: https://www.econbiz.de/10014529325
Saved in:
4
A wide dimensionality of subject matter
Kitchen, Philip J.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 315-316
Persistent link: https://www.econbiz.de/10014294850
Saved in:
5
Diversity and expansion of marcoms and the missing elements
Kitchen, Philip J.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 635-636
Persistent link: https://www.econbiz.de/10014414317
Saved in:
6
The power of synergy to reinvent IMC education
Kerr, Gayle
;
Mulhern, Frank
;
Viswanathan, Vijay
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 188-200
Persistent link: https://www.econbiz.de/10014529341
Saved in:
7
ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising : scope for future research and testing alternate scenarios : editorial
Kitchen, Philip J.
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 431-432
Persistent link: https://www.econbiz.de/10014321978
Saved in:
8
Digital does not stand alone ... the road to further critical analysis lies open
Kitchen, Philip J.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 533-534
Persistent link: https://www.econbiz.de/10014454793
Saved in:
9
Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria
;
Porcu, Lucia
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
140
(
2022
),
pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
Saved in:
10
Managerial and organizational perspectives on online-offline integration within integrated marketing communication : toward a holistic conceptual framework
Vernuccio, Maria
;
Cesareo, Ludovica
;
Pastore, Alberto
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 519-540
Persistent link: https://www.econbiz.de/10013209360
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