Cover -- Contents -- Illustration -- Case -- Preface -- Foreword -- Acknowledgements -- Spacial Thanks -- Future of Indian Media -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Chapter 8 -- References -- About the Author.

Cover -- Contents -- List of Tables and Figures -- Spacial Notes -- Preface -- Manogat -- Acknowledgements -- Special Thanks -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Chapter 8 -- References -- About the Author.

The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology,...

This title presents a comprehensive & detailed perspective on the current state of the Indian media industry. Using case studies from companies such as BCCL and Future Media, Vanita Kohli presents a strong guide to the confusing terrain of the Indian media business