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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Internationale Markenführung im Inland? : Ethno-Marketing in Deutschland ; mit der Mobilfunkmarke AY YILDIZ die türkische Zielgruppe im Fokus
Kohlmann, Christiane
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 155-173)
.
2009
Persistent link: https://www.econbiz.de/10003786527
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