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Search: person:"Koslow, Scott"
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Koslow, Scott
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Kilgour, Mark
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Sasser, Sheila
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Tevi, Alexander
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Journal of advertising research
14
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of advertising
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of the Academy of Marketing Science
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advances in industrial and labor relations
1
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Breaking new ground in theory and practice
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Challenges in an age of dis-engagement
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
32
OLC EcoSci
10
RePEc
2
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1
Marketing client perceptions of the advertising agency development process : understanding dispositional and situational attributions
Koslow, Scott
;
O'Connor, Huw
;
Calderwood, Richard
; …
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 121-139)
.
2024
Persistent link: https://www.econbiz.de/10015064319
Saved in:
2
Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
3
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
4
Absorbing external information : how team-level cohesion and friction influence the formulation of creative advertising
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10014305445
Saved in:
5
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
6
Can personalization or creativity reduce banner blindness? : an executive functions approach to media and creative strategies
Abedi, Farzad
;
Koslow, Scott
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 201-218
Persistent link: https://www.econbiz.de/10013435284
Saved in:
7
When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott
;
Sameti, Ardalan
;
Noort, Guda van
;
Smit, …
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
Saved in:
8
Are product design researchers and practitioners on the same page? : the way professional product designers view creative design
Sameti, Ardalan
;
Koslow, Scott
;
Mashhady, Arash
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 951-970
Persistent link: https://www.econbiz.de/10013407576
Saved in:
9
Marketer perceptions of client-agency co-creation : exploring the levels of partnership collaboration
Calderwood, Richard
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 309-319
Persistent link: https://www.econbiz.de/10012607906
Saved in:
10
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
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