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Search: person:"Kover, Arthur J."
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Kover, Arthur J.
50
KOVER, ARTHUR J.
4
James, William L.
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Caruana, Albert
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Kover, Arthur J
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Journal of advertising research
41
Journal of Advertising Research
5
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
1
Journal of Consumer Research
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Journal of advertising : official publication of the American Academy of Advertising
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OLC EcoSci
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ECONIS (ZBW)
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1
Advertising creativity : some open questions
Kover, Arthur J.
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 235-237
Persistent link: https://www.econbiz.de/10011595652
Saved in:
2
Some conjectures about access to US health care for disposed people
Kover, Arthur J.
- In:
International journal of consumer studies
35
(
2011
)
6
,
pp. 622-627
Persistent link: https://www.econbiz.de/10009382898
Saved in:
3
Practitioner and customer views of advertising creativity : same concept, different meaning?
West, Douglas C.
;
Kover, Arthur J.
;
Caruana, Albert
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
Saved in:
4
Gordon Torr — Managing Creative People: Lessons in Leadership for the Ideas Economy
Kover, Arthur J.
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 921
Persistent link: https://www.econbiz.de/10008148127
Saved in:
5
Did Boulton Sell Silver Plate to the Middle Class? A Quantitative Study of Luxury Marketing in Late Eighteenth-Century Britain
Quickenden, Kenneth
;
Kover, Arthur J.
- In:
Journal of macromarketing : examining the interactions …
27
(
2007
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10007606829
Saved in:
6
Book reviews - Ex Libris
Kover, Arthur J.
- In:
International journal of advertising : the quarterly …
26
(
2007
)
1
,
pp. 135-140
Persistent link: https://www.econbiz.de/10008125844
Saved in:
7
The trouble with creatives: Negotiating creative identity in advertising agencies
Hackley, Chris
;
Kover, Arthur J.
- In:
International journal of advertising : the quarterly …
26
(
2007
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10008125850
Saved in:
8
EDITORIAL - Some Key Questions
Kover, Arthur J.
- In:
Journal of advertising research
43
(
2003
)
4
,
pp. 345
Persistent link: https://www.econbiz.de/10006505232
Saved in:
9
Editorial: Age-specific or Cohort?
Kover, Arthur J.
- In:
Journal of advertising research
43
(
2003
)
3
,
pp. 251
Persistent link: https://www.econbiz.de/10006505684
Saved in:
10
EDITORIAL - Novus Ordo Seclorum for the Journal of Advertising Research?
Kover, Arthur J.
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10006505768
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