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Strategy and communication for innovation
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
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ECONIS (ZBW)
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Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation : integrative …
,
(pp. 403-414)
.
2017
Persistent link: https://www.econbiz.de/10011663062
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Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk Thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation
,
(pp. 415-426)
.
2013
Persistent link: https://www.econbiz.de/10010246306
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