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Bank marketing : ... an affiliate of American Bankers Association
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person:"freiman, David"
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Grab That Steering Wheel - Does your bank put marketing in the driver's seat? You can evaluate how well your institution is progressing by looking at the seven benchmarks of a mark...
Clapp, Bruce A.
;
Kreiman, David
- In:
Bank marketing : ... an affiliate of American Bankers …
35
(
2003
)
7
,
pp. 22-27
Persistent link: https://www.econbiz.de/10007157872
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