Whether one is in one’s native culture or abroad, one’s personality can differ markedly from the personalities of the majority, thus failing to match the “cultural norm.” Our studies examined how the interaction of individual- and cultural-level personality affects people’s self-esteem...

According to regulatory fit theory (Higgins, 2000, 2005), people experience regulatory fit when the manner in which they pursue a goal sustains (vs. disrupts) their regulatory orientation, and this fit strengthens their engagement in what they are doing. We tested whether the relative...