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Search: person:"Kubat, Umut"
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Swaminathan, Vanitha
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Kubat Dokumaci, Umut
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Kubat, Umut
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Do all, or only some personality types engage in spreading negative WOM? : an experimental study of negative WOM, big 5 personality traits and brand personality
Swaminathan, Vanitha
;
Kubat Dokumaci, Umut
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10012549082
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2
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
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