Kucukaltan, Berk; Topcu, Y. Ilker - In: Journal of Enterprise Information Management 32 (2019) 4, pp. 646-667
Purpose: Fierce competition in the airline industry compels airline companies to offer various services. Yet, while companies strive to become preferable, customers confront numerous airline selection indicators, and as such causes vagueness in human thinking that needs to be systematically and...